01 / TEST LOG
Every ad has an ID.
Structure, format and version are in the name. So we know exactly what won, and why, instead of guessing afterwards.
ASC_video_23winner
CBO_bild_18
ASC_bild_14
ASC_video_26
The performance agency for e-commerce & brands
Meta Ads & UGC that actually sell
We build, run and scale your ads on Meta and film the content that converts. All under one roof, measured in sales.
- SEK 3B+ ad spend managed
- 1,400+ creators worldwide
- 35x top ROAS
+
Three new cuts of the rosacea video for Advantage+
+
ROAS 17.7x last 6 weeks
Brands we've worked with
Screenshots. Not promises.
Real numbers straight from our clients' Ads Manager. Click an image to see the original.
- in purchase value from a single account, May-Sep 2026
- SEK 21.2M
- in purchase value from a single account, May-Sep 2026
- top ROAS, Flyttagenten
- 35x
- top ROAS, Flyttagenten
- views from our content
- 100M+
- views from our content
- on Trustpilot, 33 reviews
- 4.7/5
- on Trustpilot, 33 reviews
- Spend
- SEK 150,544
- Revenue
- SEK 2.29M
- ROAS
- 15.2x
Under the hood
We nerd out on every number. That's where scaling is decided.
Behind every campaign is a system: our own tools, our own benchmarks and hundreds of documented tests. We don't guess what works. We measure it, write it down and build on it.
- campaigns in a single test account
- 113
- campaigns in a single test account
- impressions analysed in that test
- 13.8M
- impressions analysed in that test
- in ad spend behind that test
- SEK 1.65M
- in ad spend behind that test
02 / BENCHMARKS
Green, yellow, red.
Every KPI has limits set in advance. If something turns yellow we act the same day, not at the next monthly report.
ROASGreen
CPAGreen
FrequencyYellow
CTRGreen
03 / SIGNAL
Data Meta can trust.
Pixel, Conversions API and the right events. The cleaner the signal, the smarter the algorithm optimises for you.
Pixel + CAPI
PageView
ViewContent
AddToCart
Purchase
04 / CREATIVE FATIGUE
We swap before it dips.
Frequency and cost per purchase are tracked per ad. When the curve turns, the next variant is already ready.
CPA↳ new variant
05 / SCALING
Budget in steps, not on gut feel.
Increases happen step by step towards a CPA ceiling based on your margin. The account grows without the profit disappearing.
Start
+20%
+20%
+20%
CPA ≤ max
06 / OWN PLATFORM
We build our own tools.
KJ Studio is our own platform for briefs, approvals and our creator network. Built for speed, not to look good in a pitch.
KJ Studio
BriefCreatorFilmingApproved
01
We start in the account.
Pixel, Conversions API, account structure and audiences. We go through all of it and build a structure Meta can actually optimise towards.
Account audit4/5
- Pixel & Conversions APIDone
- Account structureDone
- Audiences & exclusionsDone
- Creative varietyFixing
- AttributionDone
Tracking you can trust. Purchases and leads measured correctly before any budget is spent.
Simple structure. Fewer campaigns, more data per campaign.
02
We make the ads ourselves.
Our network of 1,400+ creators worldwide films UGC written for the feed. Our AI team multiplies what works into more hooks, formats and variants to test.
Scripts from the data. Angles come from what already sells.
Several hooks per video. So every test actually gives an answer.
03
We test until we know.
Advantage+ vs CBO, image vs video, hook vs hook. Every test has a question, and the answer decides where the budget goes.
Test: structure and formatOne account · 113 campaigns
| Campaign | Spend | Impressions | Cost/purchase |
|---|---|---|---|
| ASC · video 23 | SEK 28,914 | 218,061 | LowestSEK 129.08 |
| CBO · image 18 | SEK 44,723 | 273,439 | SEK 132.71 |
| ASC · image 14 | SEK 30,611 | 140,691 | SEK 157.79 |
| ASC · video 26 | SEK 11,969 | 98,880 | SEK 161.74 |
| CBO · video 26 | SEK 13,828 | 76,108 | SEK 179.59 |
| Total, 113 campaigns | SEK 1,654,247 | 13,760,870 | SEK 168.49 |
One thing at a time. So we know what made the difference.
Winners get budget. Whatever sells cheapest is scaled first.
04
We scale what sells.
When something works we raise the budget step by step and add new creative before the ads have time to fatigue.
Ad set · e-commerceROAS 13.69x
Spend
SEK 10,316
Purchases
331
Cost/purchase
SEK 31.16
Revenue
SEK 141,259
Spend
Revenue
Scaling in steps. Budget goes up without resetting learning.
Fresh content on time. New variants are ready before costs climb.
05
You see everything.
You get a report with what matters: spend, purchases, revenue and ROAS. And what we'll do next.
Report · last 6 weeksSpend
SEK 63,013
Purchases
2,916
Revenue
SEK 1,117,095
ROAS
17.73x
Next steps
- Raise Prospecting budget in steps
- Three new hooks for Advantage+
- Pause ads with rising CPA
Numbers you can trust. The same numbers you see in Ads Manager.
Always a next step. Every report ends with a plan.
Easy to start. No long onboarding.
A first 30-minute call is enough to see where you stand and what there is to gain.
Book a call01
Call
We talk goals, margins and where you are today.
02
Audit
We go through your ad account and your content.
03
Plan
Structure, briefs and the first creator videos.
04
Launch
Campaigns go live and we optimise every day.
Content made for the feed. Built to convert.
UGC and influencer content from creators around the world. Everything we film is made to run as an ad.
Your ad team. Without the hiring.
Meta Ads
Audit & structure
Creative
Testing
Scaling
Meta Ads
The account, the campaigns and the scaling.
Strategy, structure, testing and daily optimisation towards ROAS.
Read more : Meta Ads
UGC & Content
Ads that don't look like ads.
Scripts, creators, filming and editing. From SEK 1,500 per video, delivery from 24 hours.
Read more : UGC & Content
AIAI Creatives
More winning variants, faster.
Our AI team produces images, videos and new hooks based on what already sells.
Read more : AI Creatives
Influencer Marketing
The right voices for the right audience.
We find, negotiate and run partnerships, and turn the best into ads.
Read more : Influencer MarketingTikTok AdsGoogle AdsMeta Ads
TikTok & Google
Same thinking, more channels.
Once Meta is working we add TikTok Ads and Google Ads.
Read more : TikTok & GoogleChannels we runMeta AdsInstagramFacebookTikTok AdsGoogle Ads
What clients say. Straight from Trustpilot.
4.7Excellent · 33 reviews · Trustpilot“They have really taken us to the next level with their UGC marketing and tripled our results in a very short time!”
“…a ROAS of just over 4 on average throughout Q4. Doing SEK 2M in only 3 months […] says a lot about the quality, I think.”
“As soon as I started working with the KJ team, the ads started scaling, for real. Sales went up significantly and results were far better than before.”
“They dug deep into our industry, our goals and our challenges in a way you notice in every decision and every delivery. […] A real partner that genuinely cares about results.”
“You can tell they work strategically from the start, not just producing videos but also thinking about audience, message and what content can actually deliver results.”
“We at Prenew have outsourced our Swedish short-form content creation to KJ for around 10 months, and we have been satisfied the whole time. […] They are a valued partner for us.”
Reviews originally in Swedish have been translated.All reviews on Trustpilot
A few good questions. Straight answers.
What does KJ Marketing do?
We run Meta Ads for e-commerce and brands and produce the ad creative ourselves, mainly UGC. We also run TikTok Ads, Google Ads and influencer campaigns.
Can we buy just UGC?
Yes. Many clients start with UGC videos and run the ads themselves. You get scripts, filming and editing, and approve everything before delivery.
Do you only work with Meta?
Meta is the core, but we also run TikTok Ads and Google Ads when it fits your business.
Who do you work best with?
E-commerce and brands that want to grow with paid social, whether you've just started advertising or already run large budgets.
What does it cost?
UGC videos start from SEK 1,500 per video. For Meta Ads, pricing depends on ad budget and how much creative you need. Book a call and you'll get a concrete proposal.
How quickly do you respond?
Fast. We're available and reply daily, and UGC videos are often delivered within 24 hours.
Tell us about your business. We'll come back with a proposal.
Three quick steps, under a minute. The more we know, the better the proposal.
Step 1 of 3
What do you need help with?
Pick one or more.
