Google Ads and TikTok Ads as part of the whole
KJ Marketing Sweden runs Google Ads and TikTok Ads for e-commerce and brands, alongside Meta Ads. We use the same method in every channel: correct tracking, in-house creative from 1,400+ creators and our AI team, structured testing and stepwise scaling towards a cost-per-purchase target.
- ad spend managed
- SEK 3B+
- ad spend managed
- creators worldwide
- 1,400+
- creators worldwide
- top ROAS
- 35x
- top ROAS
- on Trustpilot
- 4.7/5
- on Trustpilot
Google Ads
- Search ads for people already looking for your product.
- Performance Max and Shopping for e-commerce.
- YouTube ads with UGC and short-form video.
- Conversion tracking with the Google tag and enhanced conversions.
TikTok Ads
- In-feed ads with UGC made for TikTok.
- Spark Ads using creators' own posts.
- TikTok pixel and Events API for accurate measurement.
When do Google and TikTok fit?
Google captures demand that already exists, when someone searches. Meta and TikTok create demand by showing the product to the right people. Most e-commerce brands get the best results when the channels work together and are measured together.
Frequently asked questions
Should we start with Google Ads or Meta Ads?
If people already search for your product, Google is often a good start. If you need to create demand or show the product visually, Meta is usually most effective. We recommend a setup after the first call.
Can you use the same videos on TikTok and Meta?
Often yes, with adapted hooks and formats. We produce variants for each channel.
More services
KJ Marketing Sweden AB · info@kjmarketingsweden.com
