Guides. What we've learned about ads that sell.
Straight answers to what our clients usually ask before they start advertising. Based on over SEK 3 billion in managed ad spend.
- UGC agency
How much does UGC cost?
What does a UGC video cost in 2026? How hooks, editing, usage rights and the creator affect the price. At KJ Marketing Sweden, UGC videos start at SEK 1,500.
Read the guide - Meta Ads agency
How to choose a Meta Ads agency
How to choose a Meta Ads agency: seven questions to ask, red flags to watch for and what an agency costs. A checklist from a Meta Business Partner.
Read the guide - AI ads
What is AI advertising?
AI advertising explained: what AI ads are, when they work, how to get started and which rules apply on Meta, TikTok and Google.
Read the guide - Influencer marketing
UGC vs influencer marketing
What's the difference between UGC and influencer marketing? When to use which, what they cost and how to combine them with Partnership Ads on Meta.
Read the guide - Meta Ads agency
Meta Ads for e-commerce: how to build an account that scales
How to build a profitable Meta Ads account for e-commerce: tracking with the Conversions API, account structure, creative, scaling and the numbers to watch.
Read the guide
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