How much does UGC cost?
KJ Marketing Sweden · Updated
A UGC video at KJ Marketing Sweden starts at SEK 1,500. The final price mainly depends on five things: how many videos and hooks you need, whether script and editing are included, how long you can use the content in ads, which creator you choose and whether the product has to be shipped. The price per variant is lowest when you order several hooks for the same idea, which is also what works best in ads.
What's included in a UGC video?
- A creator who films the video with your product or service.
- Script and hooks, the first seconds that make people stop scrolling.
- Editing with text, captions and music.
- Mobile formats, usually 9:16 and 4:5 when needed.
- The right to use the content in paid advertising.
Five things that affect the price
- Number of videos and hooks. Three hooks on one video cost less than three separate videos and give just as much to test.
- Script and editing. Raw footage is cheaper. A finished ad costs more but can run right away.
- Usage rights. Organic use costs less than the right to run the content as ads, and longer periods cost more.
- The creator. Experienced creators and creators with their own audience charge more. Language and country matter too.
- Product and shipping. Physical products have to be sent to the creator, which affects time and cost.
UGC compared with a traditional commercial
A commercial with a film crew can look great but gets expensive per variant. UGC is built for volume: many short videos with different angles, so the ad platform can find what sells. On Meta and TikTok, results depend more on how many ideas you test than on the budget for a single film.
How many UGC videos do you need?
To get started we recommend 3 to 5 videos with 2 to 3 hooks each. That gives enough variants to see what works in the first few weeks. After that, add new videos every month, because ads lose impact once the same people have seen them many times.
How to work out whether UGC pays off
Compare the cost of the content with what a better ad saves. If a new video lowers your cost per purchase by SEK 20 and you get 500 purchases a month from ads, that's SEK 10,000 a month. So it's rarely the price per video that matters, but how well the video performs.
Frequently asked questions
What's the cheapest way to buy UGC?
Order several hooks per video, or raw footage you edit yourself. It lowers the price per variant, but you need someone in-house who can edit ads.
How fast can you get UGC videos?
With us, UGC videos are often delivered within 24 hours when no product needs to be shipped. With shipping it usually takes a few extra days.
How long can we use the videos?
That's set in the agreement for each project. Always check how long and in which channels you can run the videos before you order, especially if you want to run them as ads.
Is UGC better than influencer marketing?
They solve different problems. UGC is ad content you run yourself, influencer marketing gives you reach in the creator's own channel. Many brands use both.
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