How to choose a Meta Ads agency
KJ Marketing Sweden · Updated
Choose a Meta Ads agency that can show results from real ad accounts, sets up tracking with both the Meta Pixel and the Conversions API, and produces new ad creative on an ongoing basis. Also ask who actually works in your account, how often you get reports and how the contract can be ended. Meta Business Partner status shows the agency meets Meta's requirements.
Seven questions to ask before you sign
- Can you show results from real accounts, for example screenshots from Ads Manager?
- How do you set up tracking, and do you use the Conversions API?
- Who produces the creative, and how many new ads do we get per month?
- Who works in our account, and how fast do you reply?
- Which numbers do you report, and how often?
- What does the pricing look like, and what's included?
- What's the notice period?
Red flags
- Promises of a specific ROAS before the agency has seen your account.
- Reports that only show reach and clicks, not purchases and revenue.
- No in-house creative, or the same few ads for months.
- You don't get full access to your own ad account.
- Long lock-in periods without a clear plan.
Why creative matters most
Meta's ad system now handles much of the targeting automatically. What separates a good account from a bad one is therefore more often the ads than the settings. An agency that only adjusts budgets without producing new creative solves half the problem. That's why we have 1,400+ UGC creators and an in-house AI team under the same roof as the advertising.
What does a Meta Ads agency cost?
The most common models are a fixed monthly fee, a percentage of ad spend or a combination. Always ask whether creative is included, since it's often the biggest extra cost. With us you get a fixed proposal after the first call.
Agency, freelancer or in-house?
A freelancer can be enough if you already have creative and only need help in Ads Manager. An in-house team gives control but needs a media buyer, creators and editors. An agency with its own creative flow gives you everything at once and is usually the fastest way to get started.
Frequently asked questions
What is a Meta Business Partner?
A program where Meta approves agencies that meet its requirements for expertise and results on Meta's ad platforms. KJ Marketing Sweden is a Meta Business Partner.
How long before you see results?
The first signals often come within 1 to 2 weeks. Stable scaling usually takes 1 to 3 months of testing and new creative.
Who should own the ad account?
You. The ad account, the pixel and the data should always belong to you. The agency should get access through your Business Manager, not the other way around.
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